This ain't your granddad's spinnerbait!!!

The patent pending J3 CROSS modular spinnerbait and J3 CROSS Depth Charge bladed jig is the worlds first and only spinnerbait that can rapidly be converted into a bladed jig with just a twist of a screw.

Unlike obsolete spinnerbaits of yesterday, the J3 CROSS has a unique up and down pivoting action that allows it to traverse structure far superior to old spinnerbaits giving it a much more natural look in the water.

We intentionally left a little wiggle room in the J3 CROSS to allow the head of its jig to slide to the left and the right between the proprietary wire and fork. This action allows the spinnerbait to auto-tune while being retrieved through the water. Think of the wire and fork as the locomotive of a train and the jig and hook as the caboose. When the train leaves the station, the caboose when attached has no alternative but to follow and get right in line with the locomotive. The independent design of the wire and fork and the jig on the J3 CROSS acts similarly and forces the tip of the 5/0 hook to continuously seek alignment with the wire as it travels through the water column creating a revolutionary and vastly superior spinnerbait.

The spinnerbait can be broken down and stored in the very same tackle storage systems that you would traditionally store your square bills in and we proved it by storing more than 50 spinnerbaits in one Plano Edge 3600 at the 2022 ICAST.

Anglers at the end of the day can unscrew their jigs to allow them to dry and simply slide their rod socks down over the J3 CROSS wire and not have to worry about the hook barbs becoming entangled.

We have truly tried to design this system with the angler in mind and if all that wasn't enough, the J3 CROSS can be converted into a bladed jig by purchasing the J3 CROSS Depth Charge attachment.

If we had a microphone, we'd be dropping it right now.